For years, actress Collien Fernandes has been fighting to find out who has been circulating fake nude images of her online. Now she is going public with serious allegations against her ex-husband. In doing so, she is standing up not only for herself, but for all of us. Because many women go through the same hell — and hardly anyone is ever held accountable. To push the German government to act, HateAid launched a petition on the issue and simultaneously took Google to court, as Google refuses to remove this form of intimate imagery and deepfakes.
 

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For the campaign developed by Odaline and Superspa, we a visual language and communication approach that captures the issue strikingly — on the one hand to raise awareness, and on the other to move people to sign the petition. To that end, we developed campaign visuals and influencer assets that subtly reference Google and show how the spread of intimate images spirals out of control — through various pixelated parts of the body. In selecting the visuals, we placed great importance on representing diverse identities and staying authentic in the imagery.